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Silver Stork Research, 179 East Street, Suite 200, Hingham, Massachusetts 02043
Telephone& Fax 781 740-0245 Cel 617-291-0716



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The Dad Factor™

What’s the Dad Factor™? 

It’s simple
IT IS THE NEXT BIG THING IN MARKETING TO MOMS!!

The Dad Factor is a trend Silver Stork has identified, researched and is the first to call out.  In essence, it is the recognition that DADS today play a major role in the home and are changing the balance within a parenting partnership.  Here are some facts: 

  1. There nearly 64 million US Dads today
  2. 60% of babies born each year have an active and involved Dad
  3. 90% of Moms say they share grocery shopping with their partner/Dad in some way (eg: occasionally, weekly or regularly)
  4. 60% of Dads would quit their job to take care of their kids if Mom got a better job than he
  5. 80% of Moms say an image of Dad and Baby or Child is extremely motivating and that 7 out of 10 are likely to buy a product that would get Dad more involved.

The market opportunity is staring us in the face and Silver Stork, the true thought leader in market research about Moms, is prepared to help brands take this bold next step. Our tools include: 

Silver Stork presented the scoop on The Dad Factor with 360 Public Relations and Lego at the M2Moms Conference in Chicago in October.

Click HERE to download a portion of our presentation.
  • Extensive primary research with Dads on brands, advertising, marketing, household role and more
  • An active and growing panel of Dads for market research
  • The US Dads Market Report by Silver Stork and published through www.marketresearch.com
    NOTE: The Second Edition of the US Dads Market Report is due January 2007!!
  • ALL NEW PODCAST ABOUT THE DAD FACTOR: CLICK HERE  

WANT TO GET YOUR TEAM UP TO SPEED AND GET AHEAD OF THE DAD FACTOR™ OPPORTUNITY?  CALL US!

To contact Silver Stork for a mini-immersion on the Dad Market please email us at marta@silverstork.com or call 781-740-0245.We would be delighted to conduct a 30 webinar for any client interested in this exciting and new opportunity.*

*Service dependent upon scheduling, client engagements and the general discretion of the Silver Stork Management.