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Silver Stork Research, 179 East Street, Suite 200, Hingham, Massachusetts 02043
Telephone& Fax 781 740-0245 Cel 617-291-0716
MOM-EXCLUSIVE RESEARCH SERVICES
With Moms
As Moms
About Moms
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Insights
Silver Stork is talking with Moms day in and day out. After all, we are Moms and our daily to do list is to listen be it in the mall, online, with email pals and/or in online chats. This constant interaction keeps us informed and at the leading edge of Moms as a critical and powerful market segment. Of course we want to share the wealth!
Following is a sampling of some of our current and most interesting findings:
Is it still a man’s world?
We asked the Silver Stork Moms what they think about whether we’ll see a women president any time soon. We also wanted to know if being a Mom, in their opinion, would help?
So what did they say?
- Moms are split, only half of us think we’ll see a women in the oval office in the next 12 years. A surprise given the popularity of some of today’s candidates and the arrival of female speaker of the house.
- When it comes to being a Mom, 1 out of 2 of us feel that our responsibilities and our role would only make a woman president better. I couldn’t agree more!!!
| Do you feel a woman will be President within the next 12 years? | ||||
| Yes |
|
256 | 59% | |
| No |
|
180 | 41% | |
|
Total
|
436 | 100% | ||
| How do you feel motherhood would impact a woman president (assuming she was a mother before she became president): | ||||
|
Being a Mom would make her a better President
|
|
252 | 58% | |
| Being a Mom would detract from her ability to be president |
|
32 | 7% | |
| Being a Mom would have no impact on a woman President |
|
120 | 27% | |
| Other |
|
33 | 8% | |
|
Total
|
437 | 100% | ||
MOMS AND PRODUCTS
- Moms have money.
- Moms buy products.
- Moms have certain things that they want and look for in products.
- Brands who understand this win with Moms!
Silver Stork asked Moms first, what is important about products and what they look for. With this information we asked them to rate each on how important they are to them. Following are topline results by various segments of Moms.
| SEGMENT | Primary (Index) | Secondary | Tertiary |
| ALL MOMS | Simpler (107) | Improved (106) | Doing Good/Good for you (104) |
| New Moms | Different (177) | Healthy (127) | Good for You (120) |
| Veteran Moms | Doing Good (117) | Better Quality (110) | Cheaper/Faster/Good for You (103) |
| Working Moms | Cheaper (109) | Faster (103) | Simpler (98) |
| Stay Home Moms | Different (147) | Doing Good (127) | Faster (120) |
| Moms Under 35 y/o | Doing Good (134) | Faster (134) | Cheaper (126) |
| Moms 36-45 y/o | Doing Good (130) | Different (124) | Healthy (111) |
| Moms 46 y/o + | Cheaper (114) | Doing Good (113) | Pure/Organic (111) |
For more information on additional segment analysis and/or what Moms had to say please contact Silver Stork Research @ info@silverstork.com
For more information on this survey e-mail us at inquiry@silverstork.com