The Mom Market

Quick Facts About Moms

• Today's Moms control 80% of all household spending, a value of $1.7 trillion annually

• Nearly three-quarters of all women living in the US are Mothers (2000 US Census)

• In 2000, there were over 4 million babies born, the highest birth rate in the US in 30 years (2000 US Census)

• On average, an American woman bears 2.7 children in her lifetime (2000 US Census)

• In 2000, the average age of a first-time Mom was 27. In 1980 the average age of a first time Mom was 24. (2000 US Census)

• Today, a 27 year old is of the Gen X generation. In 2008, she will be from the Gen Y generation

• 86% of Gen Y Women report they expect Motherhood to be part of their future (Silver Stork/Caravan Omnibus Survey, Fall 2002)

• In 2000, there were 3.9 million first-time mothers of children under the age of 1 shopping the maternity/infant/baby markets for the first time (2000 US Census)

• Becoming a Mom is reported to be the most significant life-changing event for 9 out of 10 Moms interviewed (Silver Stork Research Interviews 2002-2003, approximately 125 interviews)

Implications for Marketers

Now more than ever, the Mom Market is tremendous (53 million Mothers) and growing. One of the major demographic shifts in the near future is the increase in the 20-34 year old consumer, prime baby making years. In the year 2000 three out of four births were to women ages 20-34.

This new generation of Moms has unique characteristics in their approach to Motherhood and the consumption of products versus mothers of past generations. For marketers this means a new tactics are required to effectively market and communicate to this unique and powerful group of women.

Contact us to learn more about how this burgeoning market and what you can do to embrace these changes and implement an effective marketing campaign at inquiry@silverstork.com.