Silver Stork News

The Buzz on Silverstork

Dads Do Diapers - Diapers.com Survey

Do Mom & Dad really understand what's going on with study habits?

Lego Builders of Tomorrow website

Momstown Radio interview

Media Life Magazine

Old Farmers Almanac picks up on the growing influence of Dads CLICK HERE

Johnson & Johnson cites the US Moms Report in recent press release on the growing Mom market segment. CLICK HERE

1800Diapers & Silver Stork get down to the dirty business of diapering CLICK HERE

SILVER STORK REPORTS:

The US Mom Market, 2^nd Edition, December 2005

The U.S. Mom Market, 2nd Edition, new Silver Stork and Packaged Facts report looks at the most powerful and influential consumer in US Households today … Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms.

The first section of the report provides facts and figures on the overall Mom market with a particular focus births and new parents. Focused mainly on Moms of children up to 5 years old, the years of greatest expenditures by parents, moves quickly from a factual understanding of this dynamic consumer to a broad and varied look at their lifestyles.

Several chapters in the report look at Marketing, particularly the classic marketing P’s: Product, Pricing, Promotion and Placement. Given that brands are becoming much more aware of this market, this report is less of an argument that Moms matter as consumers; it is a focus on how to market them, given that motherhood has truly evolved in the US.

Advertising is explored in great depth, new and popular Mom products are highlighted and examples of brands winning with the segment are included. Finally, the report provides an extremely deep and new-to-the-market look at what really matters to Moms when they consider products and service. Through primary research on product attributes and brand images readers will be able to clearly understand what Motivates a Mom.

Finally, the end of the report (and throughout) focuses on opportunity and provides ideas and initial thoughts to spark innovation and development. Ideas coming from Moms directly on what they’d like to see in the marketplace are detailed as well.

CLICK HERE for methodology details, table of contents and to purchase from Packaged Facts.

US Dad Market Report, October 2005

Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. Building from a year-long look at this market segment and three waves of proprietary research, The U.S. Dads Market - new from Packaged Facts and Silver Stork Research - examines the facts, figures, actions and feelings of Dads today and the opportunities for marketers today.

Using in-depth surveys and interviews with dads (and moms) as a backdrop, the report offers unique insight into the ways fathers see themselves - and behave - at home. It offers insight into the priorities and values dads place on their time with their children, the purchases over which they have influence (and qualities they look for when making those purchases) and the views mothers have about modern-day fathers and dad’s role in the home.

CLICK HERE for more details and to purchase the report from Packaged Facts.

MOM-EXCLUSIVE RESEARCH SERVICES *With Moms* *As Moms* *About Moms*
		Silver Stork News The Buzz on Silverstork Dads Do Diapers - Diapers.com Survey Do Mom & Dad really understand what's going on with study habits? Lego Builders of Tomorrow website Momstown Radio interview Media Life Magazine Old Farmers Almanac picks up on the growing influence of Dads CLICK HERE Johnson & Johnson cites the US Moms Report in recent press release on the growing Mom market segment. CLICK HERE 1800Diapers & Silver Stork get down to the dirty business of diapering CLICK HERE SILVER STORK REPORTS: The US Mom Market, 2^nd Edition, December 2005 The U.S. Mom Market, 2nd Edition, new Silver Stork and Packaged Facts report looks at the most powerful and influential consumer in US Households today … Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms. The first section of the report provides facts and figures on the overall Mom market with a particular focus births and new parents. Focused mainly on Moms of children up to 5 years old, the years of greatest expenditures by parents, moves quickly from a factual understanding of this dynamic consumer to a broad and varied look at their lifestyles. Several chapters in the report look at Marketing, particularly the classic marketing P’s: Product, Pricing, Promotion and Placement. Given that brands are becoming much more aware of this market, this report is less of an argument that Moms matter as consumers; it is a focus on how to market them, given that motherhood has truly evolved in the US. Advertising is explored in great depth, new and popular Mom products are highlighted and examples of brands winning with the segment are included. Finally, the report provides an extremely deep and new-to-the-market look at what really matters to Moms when they consider products and service. Through primary research on product attributes and brand images readers will be able to clearly understand what Motivates a Mom. Finally, the end of the report (and throughout) focuses on opportunity and provides ideas and initial thoughts to spark innovation and development. Ideas coming from Moms directly on what they’d like to see in the marketplace are detailed as well. CLICK HERE for methodology details, table of contents and to purchase from Packaged Facts. US Dad Market Report, October 2005 Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. Building from a year-long look at this market segment and three waves of proprietary research, The U.S. Dads Market - new from Packaged Facts and Silver Stork Research - examines the facts, figures, actions and feelings of Dads today and the opportunities for marketers today. Using in-depth surveys and interviews with dads (and moms) as a backdrop, the report offers unique insight into the ways fathers see themselves - and behave - at home. It offers insight into the priorities and values dads place on their time with their children, the purchases over which they have influence (and qualities they look for when making those purchases) and the views mothers have about modern-day fathers and dad’s role in the home. CLICK HERE for more details and to purchase the report from Packaged Facts.