The Silver Stork Team

About Us
Our Inspiration

Our Team

Professional Collaborative

The Silver Stork team is infused with vigor and commitment that few consultancies can rival. We are as passionate about our clients as we are about the research we do, and it shows in the approach Silver Stork takes to every client relationship.

The Silver Stork Executive Team

Marta Loeb - Founder and President, Mom to Max

Silver Stork founder and President, Marta Loeb is an entrepreneur, a lover of consumer intelligence and a creative spirit. Marta uniquely brings together strong business acumen, a keen marketing sense and 'nose' for market research and intelligence.

Prior to Silver Stork, Marta founded Y-Access; a youth market intelligence company specializing in research with teenagers. Serving as President and Managing Partner, Marta was the creative inspiration for the company and a catalyst for Y-Access' unique approaches to qualitative research. Y-Access was highly profitable and achieved market leadership within the first two years of operation at which point, Alloy, Inc. (NASDAQ:ALOY) purchased the company.

Marta honed her marketing skills in all of the major marketing communication disciplines including sales promotion, advertising, Public Relations and marketing research. She has served as counselor, advisor and manager for many brand and companies including Pepsi, Kraft, Nabisco, Dunkin' Donuts, Reebok, JanSport, Playtex, Unilever, Johnson & Johnson and AT&T Wireless.

Mom to Max, (age 3), Marta holds an MBA from the Executive Program at Boston University, as well as degrees in Mass Communications and Fashion Merchandising. She has completed several advanced education programs at the J.L. Kellogg School of Management's Executive Education Program at Northwestern University. Marta is a member of the American Marketing Association, the Advertising Research Foundation and the National Association for Female Executives.

Marta extends her passion for children by being an active volunteer at Children's Hospital in Boston and a member of the Children's Hospital League. She is the co-founder of Cookies for Kids, a fundraising initiative, started in 2002, to support pediatric cardiac surgery research and the building of a new Cardiac Intensive Care Unit at Children's Hospital Boston.

Sonia Lorenzoni

Sonia is Silver Stork’s Operations Expert!! Things get done and our Moms stay together as a community because of her amazing organizational skills. Sonia, a Mom of two: Samantha (5) and Ally (1), is currently working 'Mom Hours' from home with Silver Stork Research and several other clients. Trained directly with Marta Loeb, founder of Silver Stork Research and has actively managed and lead projects for clients from Kimberly Clark to Best Buy. Facilitated and analyzed primary research for Silver Stork leading to the publication of the US Dads Report (2005) and US Moms Market Report (2005 * Second Edition.) Prior to becoming a Mom Sonia was a top-performing Operations Manager with more than 15 years diversified Management Information Systems and Information Technology experience. Strong background covering a wide array of roles and responsibilities that include new technologies, R&D, network and system administration, procurement, deployment planning and implementation, help desk and vendor management, and cost/use analysis. Confident in crafting and developing corporate technologies and functions, including delivery management processes, delivery life cycles, deployment processes, telephone PBX and voice systems, as well as a host of financial and cost accounting applications. Equally strong qualifications in building and managing start-up IT environment. High professional ethics and integrity. Extremely articulate and charismatic.

MOM-EXCLUSIVE RESEARCH SERVICES *With Moms* *As Moms* *About Moms*
		About Us Our Inspiration Our Team Professional Collaborative The Silver Stork team is infused with vigor and commitment that few consultancies can rival. We are as passionate about our clients as we are about the research we do, and it shows in the approach Silver Stork takes to every client relationship. The Silver Stork Executive Team Marta Loeb - Founder and President, Mom to Max Silver Stork founder and President, Marta Loeb is an entrepreneur, a lover of consumer intelligence and a creative spirit. Marta uniquely brings together strong business acumen, a keen marketing sense and 'nose' for market research and intelligence. Prior to Silver Stork, Marta founded Y-Access; a youth market intelligence company specializing in research with teenagers. Serving as President and Managing Partner, Marta was the creative inspiration for the company and a catalyst for Y-Access' unique approaches to qualitative research. Y-Access was highly profitable and achieved market leadership within the first two years of operation at which point, Alloy, Inc. (NASDAQ:ALOY) purchased the company. Marta honed her marketing skills in all of the major marketing communication disciplines including sales promotion, advertising, Public Relations and marketing research. She has served as counselor, advisor and manager for many brand and companies including Pepsi, Kraft, Nabisco, Dunkin' Donuts, Reebok, JanSport, Playtex, Unilever, Johnson & Johnson and AT&T Wireless. Mom to Max, (age 3), Marta holds an MBA from the Executive Program at Boston University, as well as degrees in Mass Communications and Fashion Merchandising. She has completed several advanced education programs at the J.L. Kellogg School of Management's Executive Education Program at Northwestern University. Marta is a member of the American Marketing Association, the Advertising Research Foundation and the National Association for Female Executives. Marta extends her passion for children by being an active volunteer at Children's Hospital in Boston and a member of the Children's Hospital League. She is the co-founder of Cookies for Kids, a fundraising initiative, started in 2002, to support pediatric cardiac surgery research and the building of a new Cardiac Intensive Care Unit at Children's Hospital Boston. Sonia Lorenzoni Sonia is Silver Stork’s Operations Expert!! Things get done and our Moms stay together as a community because of her amazing organizational skills. Sonia, a Mom of two: Samantha (5) and Ally (1), is currently working 'Mom Hours' from home with Silver Stork Research and several other clients. Trained directly with Marta Loeb, founder of Silver Stork Research and has actively managed and lead projects for clients from Kimberly Clark to Best Buy. Facilitated and analyzed primary research for Silver Stork leading to the publication of the US Dads Report (2005) and US Moms Market Report (2005 * Second Edition.) Prior to becoming a Mom Sonia was a top-performing Operations Manager with more than 15 years diversified Management Information Systems and Information Technology experience. Strong background covering a wide array of roles and responsibilities that include new technologies, R&D, network and system administration, procurement, deployment planning and implementation, help desk and vendor management, and cost/use analysis. Confident in crafting and developing corporate technologies and functions, including delivery management processes, delivery life cycles, deployment processes, telephone PBX and voice systems, as well as a host of financial and cost accounting applications. Equally strong qualifications in building and managing start-up IT environment. High professional ethics and integrity. Extremely articulate and charismatic.